Self-expression, quality, functionality, natural materials and sustainability are some of the watchwords in today’s #WeSellJoy featured businesses! From Vancouver to Enderby, from Vernon to Bowen Island, today’s spotlighted woman-entrepreneurs show that fashion is truly alive and well across BC!

Follow WeBC on Instagram to discover other women-owned businesses you can support from all over BC and enter to win our WeSellJoy prize pack! Learn more >>>  

MEET THE FEATURED BUSINESSES

---

Standout Boutique

Location: Vancouver

At Standout Boutique, our mission is to curate a collection of timeless handmade jewelry pieces that celebrate individuality, beauty, and self-expression. We are dedicated to crafting high-quality, sustainable, and ethically-made jewelry that empowers our customers to embrace their uniqueness and feel confident in their personal style.

Every piece is crafted by hand in Vancouver, ensuring attention to detail and quality. Each collection has a story or inspiration behind it, like Feliz, designed to uplift and celebrate individuality. We use high-quality materials like sterling silver, gold plating over Italian brass, and genuine gemstones. Pieces are versatile and designed to be layered or styled in multiple ways, allowing customers to express their personal style.

Learn more and connect with Standout Boutique

Website: Standout Boutique

Instagram: @standoutboutique

Facebook: @standoutboutique

LinkedIn: @standout-boutique

---

EMMYDEVEAUX

Location: Kelowna

Founded by Emily Salsbury-Deveaux, EMMYDEVEAUX is redefining modern workwear for women who want to look sharp, feel confident, and move comfortably through every part of their day. The brand began in 2018 with a single double-layered dress and has since grown into a cult-loved collection of precision-cut essentials—jackets, dresses, pleather joggers, and more—engineered for fit, longevity, and effortless style.

Rather than chasing trends, EMMYDEVEAUX creates modern wardrobe staples that layer, travel, and transition effortlessly—what Emily calls “style that feels different.” Each product is also pre-funded through the brand’s innovative FUNDIT model, reducing waste and producing only what customers actually want.

Learn more and connect with EMMYDEVEAUX

Website: EMMYDEVEAUX

Instagram: @emmydeveaux

Facebook: @emmydeveaux

LinkedIn: @emmydeveaux

---

Herb N Wear

Location: Courtenay

Sustainable activewear made from bamboo and hemp, for people who care about the planet as much as they care about performance.

You don’t settle for cheap fabrics, and neither do we. Our activewear is crafted from natural, breathable bamboo and durable hemp, built for movement, designed for everyday comfort, and gentle on the Earth.

No plastic. No waste. Just clean, conscious gear that works as hard as you do — from yoga flows to weekend hikes to daily errands.

• Ultra-soft & breathable
• Sweat-wicking & odor-resistant
• Plastic-free & biodegradable

Why choose us? Because you deserve gear that reflects your values, not just your style. At Herb N Wear, every piece is made with purpose. No greenwashing, no shortcuts.

We’re a Canadian, women-owned brand creating activewear that’s gentle on you and the planet.

Move Freely. Live Lightly.

Learn more and connect with Herb N Wear

Website: Herb N Wear

Instagram: @herbnwear_sustainablestyles

Facebook: @herbnwear

---

Wren Boutique

Location: Bowen Island

Where coastal luxe style meets island charm and sustainability, blending elevated fashion with mindful living.

Wren Boutique is located on picturesque Bowen Island off the coast of Vancouver in beautiful British Columbia. We are a contemporary fashion boutique with a focus on modern sustainable Canadian designs. Seeking to provide classically effortless and wearable fashions that reflect upon one’s lifestyle, Wren has developed a loyal clientele base of local residents and visitors.

Wren is proudly women-run and rooted in community, curating timeless pieces that balance effortless elegance with everyday practicality. We feature Canadian designers who share our values of quality, craftsmanship, and sustainability, creating a shopping experience that feels both refined and deeply personal.

Learn more and connect with Wren Boutique

Website: Wren Boutique

Instagram: @wrenboutique

Facebook: @wrenboutique

LinkedIn: @erinnorgan

---

Six Seasons Hiking Apparel Co. Ltd.

Location: Kamloops

Six Seasons is a hiking apparel brand that is designed in Kamloops, and Made in Canada. Our products are unisex and we offer an inclusive size range that can be hard to find in other outerwear brands. We use a lot of merino and bamboo blends that feel and function for hiking long and short distances.

We primarily sell in person at markets out of our very unique pop-up store; a converted shipping container, mounted on a large F750 truck that is really a unique experience for guests to shop in. The inside of the store reflects natural luxury appeal of the brand and our products.

Our products offer unique features like a packable pullover jacket that is water-resistant on the outside, and a merino jersey blend on the inside. It features a built-in bug net, and it packs into an easy-to-carry bag or travel pillow size.

We offer lifetime repair warranty on all of our products, including respray of DWR coating on our water resistant fabrics. We also offer repairs as a service for any of your other apparel. It’s important to us that we can try and keep things in their first life as long as possible.

Learn more and connect with Six Seasons Hiking Apparel Co. Ltd.

Website: Six Seasons Hiking Apparel Co. Ltd.

Instagram: @sixseasonshiking

Facebook: @Six-Seasons-hiking-Apparel-Co

---

Kaleco Clothing

Location: Vernon

Shopping for natural fibres and ethically made products IS possible at KALECO. We are a little boutique in downtown Vernon, BC, bursting with inspiring and unique products. We specialize in sustainable, fair-trade, and handmade clothing, jewelry and gifts from eco-friendly brands that are working for social good.

Kaleco’s mission to support and promote eco-friendly brands, women-owned and BC-made is a priority. Even though we are small, new products are arriving all the time, so our selection is always fresh and exciting.

Learn more and connect with Kaleco Clothing

Website: Kaleco Clothing

Instagram: @shopkaleco

Facebook: @shopkeleco

---

Blicq

Location: North Vancouver

I design and sew handbags and accessories made from sustainable materials like fish leather and cork.

Sustainability meets fashion. Wearable art. Each Blicq creation is unique. Just like you.

Learn more and connect with Blicq

Website: Blicq

Instagram: @stylewithblicq

LinkedIn: @justine-blicq

---

“Shopping local keeps creativity, connection, and opportunity alive in your own community. It’s an investment in people, not just products.” – Emily Salsbury-Deveaux, EMMYDEVEAUX

---

Would you like to have your business featured?

Between November 17–December 15, post a photo of your product, service, or festive setup, tag @WeBC, and use #WeSellJoy2025 in your post to tell us how your business spreads joy locally. Your post could be featured on our stories!

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support!