Beth is the founder of Viva Cacao, a Slocan‑based chocolate company crafting small‑batch, plant‑based chocolate designed to support well‑being and elevate everyday moments. Each bar blends bold, artisanal flavours with functional ingredients like adaptogens, superfoods, and nutrient‑rich botanicals, offering real ingredients, real benefits, and feel‑good vibes in every bite.

Viva Cacao’s products are made with ethically sourced cacao from farmer cooperatives and sweetened with organic coconut sugar. Beth is intentional about keeping her ingredients simple and transparent: no dairy, no soy, no gluten, no cane sugar, no emulsifiers, no sugar alcohols, and no plastic. From chocolate bars and barks to silky drinking chocolate and private‑label creations, every product is crafted with care for the body, the spirit, and a planet‑friendly future.

Beth didn’t start her business with a detailed plan or formal business training. Instead, she recognized the power of seeking support and took the first step toward building her vision with the right resources behind her. Beth sought support and connected with WeBC and other local partners, Basin Business Advisors, Community Futures, and Kootenay Co‑op  

WeBC’s advisory support helped Beth slow down, ask the right questions, and make informed choices, shifting from survival mode into building a more sustainable, values‑driven business. 

“If it weren’t for all the help and networking along the way, I would have quit a long time ago,” she says. 

Beth is deeply committed to educating people about how chocolate is made, where it comes from, and why ethical sourcing matters. She speaks openly about the darker realities of the chocolate industry, including unfair labour practices, and has built Viva Cacao around values of transparency, social justice, and respect for growers. 

Client Q&A 

Q: What do you feel is your greatest strength?

A: My ability to seek help and ask questions, and my sheer determination to succeed.

Q: What’s the biggest lesson you’ve learned as an entrepreneur?

A: Failure is a huge part of the experience. Without it, we can’t grow or learn.

Q: What challenges have you faced, and how have you overcome them?

A: Living rurally brings shipping and supply challenges. Technology was a big hurdle. Working from home has its pros and cons. And learning chocolate took years, I’ve only recently felt truly confident in my craft after battling imposter syndrome for much of the journey.

Q: What advice would you give another woman entrepreneur?

A: Find an experienced business advisor. Set clear goals and revisit them every year. When opportunities come up, make sure they align with your goals, and always look at the numbers.

Q: What role does your business play in the community?

A: I’m deeply committed to educating people about where chocolate comes from, how it’s made, and why ethical sourcing matters. There’s a dark side to the industry that many people don’t see, and I’ve built Viva Cacao around social justice and transparency.

Where to find Viva Cacao.ca

Website

Facebook

Instagram

The post Beth Campbell, Viva Cacao, Slocan appeared first on WeBC.

Elmira’s journey into the field began with an interest in art, science, and wellness. She found the perfect balance in architecture, allowing her to be creative and technical while building spaces that positively impact people’s physical and mental well-being through Architecture.

Always having an entrepreneurial spirit, Elmira was drawn to starting her own architecture firm, but felt uncertain due to the risks involved, especially with the liabilities of her field. Her journey started with connecting with people outside her architecture and construction network, and a partner at a law firm introduced her to WeBC. She began taking WeBC’s free programs, workshops, and events, where she was referred to the Peer Mentorship Program for Women Business Owners.

She was matched with a mentor through the Peer Mentorship Program and later connected with a few other mentors through WeBC and her growing network. Each mentor brought a unique perspective and expertise, whether it was goal-setting, branding, business planning, or navigating the architecture industry.

Elmira also appreciated working with a mentor who understood her industry, and learned how to build a brand that would align with her big dreams. Beyond professional advice, Sara’s positivity, mental support, and reassurance were vital during the start-up’s early days.

Elmira decided to take the leap and start Elmira Aghsaei Architecture in 2023 and now runs a full-service architecture firm serving Metro Vancouver and beyond. In her 13 years of practicing architecture, she has contributed to projects shaping both British Columbia and Canada, including a 42-story residential tower in downtown Vancouver and a 52-story mixed-use tower as well as BC’s largest school developments in history.  She is currently working on one of y, furthering her mission to create spaces that make a lasting positive impact.

Client Q&A

Q: What made you want to become an architect?

I’ve always been very interested in the arts, math, and physics, but I was torn between those worlds. I was also interested in psychology and health. I know that a lot impacts our health, like something as simple as the light we’re exposed to, and as a very sensitive person, I’m impacted by the space I’m in. That’s why I thought: I’m sure other people are being impacted too, but they might not be aware of it. I realized I could study architecture and be creative while being very scientific. It’s a combination of everything I’ve always been interested in.

I now know that it’s even more multifaceted than I thought. It includes psychology, sociology, and health, so I became interested in understanding the impact of architecture on the well-being of the people who use the space, and how they feel in that environment. 

Q: What made you want to join the WeBC Peer Growth Mentorship program?

I reached out to WeBC, and they told me about their free programs, so I started attending events religiously. I had incorporated my business, but I hadn’t officially started at that time.

While taking these courses with WeBC, I realized that I had to take the leap and just do it. I had to jump off the cliff, so I started full-time in the summer of 2023. That’s when WeBC recommended their mentorship program.

That’s when I joined the Peer Mentorship Program and was matched with a mentor. Over time, I also connected with other mentors through my network. Each one helped me in a different area—from business fundamentals to mindset, branding, and marketing. I’m so grateful to all of them.

One of my main mentors, Sara Wang (vivcoaching.ca), met with me weekly (even though it was supposed to be monthly!) because I had so many questions and was hungry to learn. She helped me believe in myself and guided me through the early days. Since then, my revenue has grown 12 times in my second fiscal year, and mentorship was a big part of it.

Q: What were the outcomes of working with a WeBC mentor?

What I loved about my mentor was her very positive mindset. We had a couple of sessions at the beginning focused on just writing down my dreams and my goals, without any limitations and just thinking however big I wanted.

That was a fun experience because our minds usually put limits on our dreams; whereas, when you think, there shouldn’t be any limit. She taught me that there is no limit to your dreams.

She also shared her insights on architecture. Her father was an architect, so she was exposed to it and had first-hand experience. She taught me that once you enter a niche, you need to stick to that niche. In terms of whether you want to do high-end or low-end, the way you start and how people get to know you is going to be your brand. It will be very difficult to start in the low-end market and then work your way up to the high-end. That was a really important lesson for me. Having mentors with experience in different industries and business models gave me a more holistic understanding of entrepreneurship. Most of all, they gave me the emotional support I needed—especially during the uncertain early days of launching my firm. 

Q: What advice would you give to someone starting their own business?

I think the biggest lesson is to just trust yourself and not be scared. There are so many opportunities out there, you just need to seek it out. WeBC is a great example, there are many ways to find support along the way. 

It’s hard to start, and entrepreneurship is a test of resilience. The more resilient you are, the more successful you’ll become.

Where to find Elmira Aghsaei Architecture

Website

Instagram

LinkedIn

The post Elmira Aghsaei, Elmira Aghsaei Architecture, North Vancouver appeared first on WeBC.

In 2020,  West Coast Wildflowers opened in Campbell River, offering high-quality, locally-made products for families, including apparel, jewelry, home decor, artwork, and more. On her entrepreneurial journey, Alissa and her partner Cody Assu also invested in RavenSong Soap and Candles to reconnect with plant medicine and Indigenous knowledge while embracing a mentorship role to learn and share the cultural stories behind the brand.

Alissa didn’t stop there, she has dedicated herself to educating her community and beyond about the unique lens of Indigenous business ownership. Through workshops and speaking opportunities, including the “Reconciliation and Resilience Fireside Chat” with WeBC, Alissa shares her journey and the challenges faced by Indigenous women in business. She emphasizes the importance of reconciliation and cultural understanding while addressing how well-intentioned efforts can sometimes be harmful. She is bridging the gap in knowledge and understanding for future generations.

Looking to scale her business and improve her understanding of finances, Alissa joined WeBC’s One-to-One Mentoring program. She felt the mentorship program would be another channel to express herself authentically while learning from a mentor. After being matched, Alissa’s mentor introduced her to valuable contacts outside her network, which helped her achieve her business goals and further her learning. The support and connections Alissa gained from the program reinforced her confidence, empowering her to pursue her goals, both big and small.

Client Q&A

Q: Tell me about RavenSong Soap, Bear Essential Oils, and West Coast Wildflowers.

A: RavenSong Soap and West Coast Wildflowers are both retail businesses with multiple locations. We have West Coast Wildflowers in the downtown core of Campbell River and RavenSong in Willow Point. RavenSong also has a manufacturing warehouse and our products retail at circular fashion Canadian brands such as Anian. We also have Bear Essential Oils, which is wellness brand that honours cultural knowledge, community spirit and self-care. We pride ourselves on offering 100% pure, organic, ethically sourced and wildcrafted essential oils. 

West Coast Wildflowers offers a variety of products, from ice cream made in Victoria to clothing from Aniàn, which focuses on circular fashion. We also carry sustainable cleaning products from Nature Bee, along with RavenSong products. I’m proud to include other Indigenous sisters and cousins in this space.

Q: What do you want others to know about your experience as an Indigenous entrepreneur?

A: I’ve learned some harsh lessons in the past three and a half years. When non-Indigenous women say “I don’t see colour” to Indigenous women, it can be particularly harmful because it dismisses the unique cultural identity and experiences of Indigenous women, who often face both racial and gender-based discrimination.

This phrase suggests a refusal to acknowledge the historical and ongoing impact of colonization, racism, and systemic inequality that Indigenous women experience. By claiming not to see race, non-Indigenous women may unintentionally perpetuate the erasure of Indigenous women’s voices and struggles, overlooking the ways in which race and culture shape their daily realities. It can also create a barrier to meaningful solidarity, as true allyship requires recognizing and addressing the specific challenges that Indigenous women face in a racially stratified society.

One of the hardest lessons for me has been figuring out who is a true ally, versus someone who is a performative action ally, versus those who are willing to sit beside us, learn, and be uncomfortable, knowing that there are better ways to approach these conversations.

I’ve had to become more unapologetic about my perspective. Before, I felt nervous about upsetting non-Indigenous women. But there is a community out there ready to support you, and if someone says, “I don’t see you as an Indigenous woman in business,” then that’s not a safe community to be part of.

Q: How did you find WeBC?

A: It’s been so long, I don’t really remember how I found WeBC, but I’m so grateful I did. One thing that non-Indigenous organizations, including WeBC, excel at is recognizing the significant power they have in Indigenous communities. What I mean by that is there are many pretenders out there, and we need to be very mindful and careful about who amplifies Indigenous voices. For instance, has that person or organization ever harmed someone in the Indigenous community? There are all of these multi-layered considerations.

What I’ve witnessed in non-Indigenous organizations is a tendency to just try to find someone to fill that ‘Indigenous gap’. I appreciate the work WeBC is doing to ensure Indigenous women have the opportunity to share our stories. It’s so important that we are connected to our communities and that our communities know us.

Q: Why did you decide to take the One-to-One Mentoring program?

A: I wanted to take the program to understand financials better. My husband and I are building our house, making it harder for us to secure business loans, even when our numbers show we’re growing.

The most valuable aspect of the program was the connections my mentor helped me make with important contacts outside of our usual circles. For many Indigenous people, our networks don’t include family members who work at banks. We often discuss the challenges of launching new businesses when living in a community struggling with poverty. It’s a different reality. The mentorship through WeBC helps us access those circles and resources.

Q: Were there any major successes coming out of the program?

A: It reinforced my belief that I can continue on this path and that my vision isn’t crazy. It showed me that my goals and the returns on investment I’m looking for must align with my business pursuits. I feel empowered to ask for help when I need it and know I’m not asking for too much.

Q: If you were to advise anyone starting their own business, what advice would you give?

A: I would say start with creating a vision and leadership board for yourself. It doesn’t have to be massive, but something to remind you what you’re working toward.

I’m in the middle of building a visionary leadership board that includes a lawyer and financial advisor. It’s important to have someone to lean on who’s done these things before. In the beginning, it could be just one person so you have a circle to rely on. I’m looking at it from a lens to protect yourself and your family, and an outside party can help you make the right decisions.

Where to Find West Coast Wildflowers

Website

Instagram

Facebook

TikTok

Where to Find RavenSong Soap

Website

Instagram

Facebook

Where to find Bear Essential Oils

Website

Instagram

Facebook

TikTok

The post Alissa Assu, RavenSong Soap, Bear Essential Oils, and West Coast Wildflowers, Campbell River appeared first on WeBC.

“Watching someone you love go through being in pain and being able to do nothing was a very tough thing to see and you feel so absolutely helpless. As you go through it, you learn how many people that you interact with are dealing with the same thing, like chronic fatigue or chronic pain. It was really eye opening to me, and it became apparent very quickly that people needed healing.”

In 2019, the couple decided to launch a recovery space of their own, offering treatments to others facing chronic pain and recovery challenges. The Recovery Spa targets physical and mental well-being, reflecting a commitment to natural healing. A diverse range of services aid in pain relief and recovery, including infrared saunas for detox and passive cardio, compression therapy for lymphatic system support and joint mobility, and a nervous system reset device that promotes deep relaxation and stress reduction. 

Lindsay initially discovered WeBC after signing up to receive newsletters. She found herself drawn to the Peer Mentorship program for its structured approach and collaborative environment. She also appreciated the program’s blend of theoretical learning and practical insights from seasoned business owners. After joining the program, Lindsay was able to glean from the expertise of others, particularly benefiting from advice on financial management and cash flow, which was crucial for her service-based business. 

The mentorship program was instrumental in refining The Recovery Spa’s operations. The opportunity to collaborate with other business owners and receive external feedback helped her see her challenges from new angles. This experience enhanced her business skills but also reiterated the importance of community and shared knowledge in overcoming obstacles.

Client Q&A

Q: Tell us about The Recovery Spa.

A: At The Recovery Spa, we offer five different services. First is our infrared sauna, which focuses on pain relief, detoxification, and even provides a passive cardio workout for those recovering from surgery or lifestyle changes. 

Next, we have a compression therapy device that uses air pressure to help flush out your lymphatic system, where toxins are stored. It’s fantastic for joint mobility and is popular among people dealing with issues like tennis elbow, knee pain, or post-surgery swelling. 

We also offer a nervous system reset treatment. This addresses the two sides of our nervous system: fight or flight and rest and digestion. In just 30 minutes, you can achieve the equivalent of about four hours of rest.

Another popular service is our Biocharger, sometimes called the “human recharging station.” Just like we plug in our phones every night, we often forget to recharge our bodies. This device uses four different types of energy to boost the voltage in our cells, enhancing overall function. It can help with everything from anti-aging to autoimmune support and inflammation relief.

Finally, our most sought-after service is the whole body light pod. It uses red and infrared light to heal and repair cells, reduce inflammation, and improve mitochondrial function. It works wonders for those dealing with chronic pain, especially for people who haven’t found success with other treatments. 

All five of our units are in one shared space, creating a little community area where people can meet, hang out, or bring a friend for a compression therapy session.

Q: What made you want to join the WeBC Peer Growth Mentorship program?

A: There are so many new things in the business world that you need to keep up with. For us, being a small team means I’m very hands-on in the spa, I don’t always get the chance to step back and evaluate if there’s a better way to do things. I liked that this program would force me to set aside time each week to identify areas for improvement.

I also liked that each week had a specific focus and I could collaborate with other business owners about what they were experiencing. Depending on your situation, it can feel lonely in the business world, especially if you don’t have others around you who understand what you’re going through.

Q: Can you share any specific insights you gained from the program?

A: For me, tips about finances and cash flow helped us clarify things and measure our performance better. It can be a bit tougher in a service-based industry compared to selling products because it’s hard to pinpoint the true cost of operating a single session. We’ve been trying to fully flesh that out, and we gained some valuable insights from the program.

I think the collaboration was key; having the chance to talk things through and share ideas after each session helped. Getting feedback from others and having them ask questions forced us to think about things differently. 

“For anybody who’s looking at the Peer Mentorship Program, just do it. Even if you’re not interested in all of the topics, there will be something you’ll get out of it.”

Q: What advice would you give to someone starting their own business?

A: My biggest piece of advice is: don’t spend too much time overthinking it. I mean, obviously, think things through, but take action and start doing it. You’ll never start perfectly. 

There will always be things you’ll need to correct along the way, but you’ll learn so much more from actually doing it than from trying to make it perfect. Pull the trigger and go for it, it will fall into place.

Where to find The Recovery Spa

Website

Facebook

Instagram 

YouTube

The post Lindsay Stilborn, The Recovery Spa, Kelowna appeared first on WeBC.

Bridge the Gap Math focuses on equipping parents to tutor their children in essential math concepts. What sets the book apart is that it doesn’t have grade levels, allowing all students, regardless of their proficiency level, to feel comfortable using it. Laurie’s philosophy is that students need to understand concepts regardless of their grade level, fostering confidence and competence in math education.

Initially overwhelmed by the business aspects of her work, Laurie sought support to improve her understanding of marketing and social media. She discovered WeBC and joined our Growth Peer Mentorship Program to connect with other women business owners for feedback and advice.

Through the program, Laurie found direction in overcoming challenges and exploring alternative marketing strategies. She appreciated the clarity gained in identifying her needs and mastering the art of setting achievable goals.

Looking ahead, Laurie plans to focus on quarterly goals for her book editions, aiming for a distributor in Australia and improved sales in the UK and Canada. Her experience with WeBC has provided valuable support, networking opportunities, and equipped her with practical insights for achieving her business goals.

Client Q&A

Q: What are you most proud of about Bridge the Gap Math?

A: There are two things that I’m particularly proud of. In the book, all 100 lessons follow the same format; the lessons have a learning objective, a short teaching script, and eight questions to try out. That has been a huge selling point and key to the success of the program.

The other thing is that I’ve been asked to do conferences and speaking presentations. I’ve been providing motivational talks to teachers and that’s part of the journey I hadn’t expected, but am proud of.

Q: What has been your biggest learning since starting a business?

A: My entrepreneurship journey has not come naturally to me. I put all my energy into being this dynamic teacher and producing what I hoped would be a great book. That side of things comes more naturally.

The part that I don’t find very easy is the other stuff that helps get the book known. My marketing skills and knowledge of social media have been a challenge. That’s the reason I wanted to be a part of WeBC, to try to learn those skills and get my confidence level up. For instance, the program helped me to connect with a woman who is showing me how to hire interns to help with my social media. 

Q: What were the most important lessons you learned from the Growth Peer Mentorship Program?

A: A skill I picked up from WeBC is to set smaller, quarterly goals. It’s so obvious but when it was pointed out to me, I realized there is an easier way to achieve things and not take on too much at once. I’m trying to set quarterly goals for all three editions and my big one for this next quarter is to hopefully get a distributor in Australia.

Another big thing was learning that I’m not the only one going through all of this and it’s okay to ask for help.

Q: What advice would you give to someone starting their own business?
A: One of the things that almost stopped me was my lack of confidence in social media and technology. You don’t have to know everything to start a business if you are passionate about what you are building.

I have people always asking me to make the book into a digital version, but I felt so strongly that this should be a real book. You should be bold and brave enough to be different, not following exactly what other people tell you to do.

Where to Find Bridge the Gap Math

Website

Facebook

LinkedIn

The post Laurie Beesting, Bridge the Gap Math, Bowen Island appeared first on WeBC.

Aleece launched Amplify Consulting in 2017,  a boutique stakeholder engagement and communications firm in Kamloops, BC. Amplify’s services help their clients define their purpose, clarify their message, and amplify their impact. 

Aleece found WeBC’s Peer Growth Mentorship Program when researching ways to network with other entrepreneurs. She was drawn to the idea of learning from women who had more experience and being able to give back to those who were just starting out.

Throughout the program, Aleece found herself among a diverse group of women from various industries and experience levels. Despite their differences, they all shared similar business challenges. Aleece appreciated the transparency and openness of her peers, who shared both their experiences and advice during the sessions.

Aleece found the program to be valuable, providing her with practical insights, supportive peers, and a newfound sense of camaraderie during her entrepreneurial journey.     

Client Q&A

Q: Tell us about Amplify and the services you offer.

A: We do stakeholder engagement and implement strategic communications, public relations, and crisis communications for our clients. Everything that helps our clients to clarify their message to amplify their impact on their audiences.

Our focus is on helping create and build the reputation of our clients; I always talk about communications as being a push or a share of information and engagement as more of that pull or that drawing out information from stakeholders. Understanding your perception as an organization first before you start communicating helps organizations be more effective when sharing information.

Q: Does Amplify engage with your community?

A: Yes! One of the consistent things we do as a company is Amplifriday (Amplify Friday). Each Friday, we amplify a remarkable person making an impact in their community on our Amplifriday website and social media channels and then donate $100 to a non-profit charity of their choice to further amplify their impact. So far, we have donated well over $10K to charities.

We started this in 2018 as a way to give back to the community, and the recognition that charities also get through this has been significant. It’s been a real blessing to give back to the community in that way.

Q: What made you want to join the WeBC Peer Growth Mentorship Program?

A: The program was of interest to me for two reasons. I knew there would be women who had more experience than me and I wanted to learn from women who had navigated similar challenges.

It was also an opportunity to give back to women who were just starting their businesses. I wanted to be able to pay it forward. I like to learn from others, but I also think it’s important to give back, too.  

Q: Can you share any specific insights you gained from the program?

A: What came to light is that we all have the same challenges and that was refreshing to me. I got to be on calls with women who were very transparent about what they were going through. Sometimes as an entrepreneur, you feel like you have a challenge and you think it’s unique to you, but the program helped me realize some of these challenges are universal. There was a sense of comfort in that.

I think many entrepreneurs set the bar high for themselves and hold themselves to a very tough standard. It reminded me that I can strive for excellence, but I need to also try to be gentler on myself and give myself a little grace.

Where to find Amplify Consulting Inc.

Website

LinkedIn

Instagram

The post Aleece Laird, Amplify Consulting Inc., Kamloops appeared first on WeBC.

As a proud member of the Métis Nation of British Columbia, Region 7, Catherine deeply values Indigenous reconciliation. Through her workshops, she fosters inclusivity, creativity, and personal growth within a decolonial framework called “Cultivating Safe Spaces.” Catherine provides groups and individuals with tools to build understanding, trust, and belonging across diverse perspectives, emphasizing reconciliation and addressing the effects of colonization on Indigenous peoples in Canada.

Catherine’s training aligns with the Truth and Reconciliation Commission’s Call to Action #92, which urges Canadian corporations to adopt the United Nations Declaration on Indigenous Rights, emphasizing consultation, equitable opportunities, and education for staff on Indigenous history and rights. 

As Catherine was launching Creatively Sustained, she began looking for resources to learn new business skills and connect with other entrepreneurs. She discovered WeBC and participated in various WeBC programs including a Peer Mentoring Group and initiatives like Taking the Stage® Leadership Communication Program. Inspired by the network she found within WeBC’s community, Catherine has now stepped into a new role as Regional Ambassador.

As the first WeBC ambassador in Fort St. John, Catherine aims to support local businesses and bridge the gap between WeBC’s resources and the entrepreneurial community. With her deep understanding of the challenges and triumphs of entrepreneurship, her ultimate goal is to foster connection, support, and empowerment among the diverse women-owned businesses in her region.

Catherine’s journey exemplifies resilience, adaptability, and a dedication to making a positive impact in her community and beyond.

Client Q&A

Q: What inspired and motivated you to start Creatively Sustained, and how has this journey evolved?

A: I’m a creative artist, who has always had an entrepreneurial mindset that served me in several different roles. I was a manager and eventually a co-owner of a café, which was my first experience with managing small businesses. I enjoyed how dynamic the role was and it allowed me to get to know the community. After selling it, I went back to being an artist but ultimately found working as an artist can be quite lonely.

I decided to look for something that would allow for flexibility, create opportunities to connect with the community, and include art. I took the Cultivating Safe Spaces (CSS) training program, developed by Elaine Alec. It’s great for workplaces in the sense that it helps us to understand ourselves, who we are, and how to work together in a team setting. It aligns with building more respectful workplaces and cultures, and studies show that these conditions contribute to more creative and innovative thinking.

I am also in the process of finishing my coaching certification through the First Nations Health Authority. It incorporates an Indigenous lens to coaching alongside the core competencies of the International Coaching Federation. I’m excited to also offer one on one support for entrepreneurs and changemakers as a leadership coach.

Q: What made you want to become a Regional Ambassador?

A: There hasn’t been a WeBC ambassador in my region before and I’m excited to be the first to support the wide range of businesses in Fort St. John. There is a talented community of women entrepreneurs working in the energy sector, as consultants, service providers, running home-based businesses, and more; there is a real diversity of women entrepreneurs here. I think that also appeals to me in the sense that there’s a lot of opportunity for engaging people in different ways; there’s dynamic conversations to have and many types of entrepreneurs that I can support.

Q: What aspects are you most looking forward to as a WeBC Regional Ambassador?

A: I’m most looking forward to connecting with the community, having in-person connections with other business owners, and being on the ground to give advice or direct women to helpful resources. 

I think I’m also really great at encouraging folks to be visible. I have a background in communication and I’ve done a lot of self-promotion as an artist. I understand that embracing visibility can be uncomfortable for some people, and that’s perfectly fine. I am excited to share my background in marketing to provide women with creative ideas and share novel ways to self promote, through a more artistic lens too.

Q: What advice would you offer aspiring entrepreneurs looking to start their own business?

A: I would say take some time to get to know and understand yourself. Discover what your strengths are, what you’re naturally great at, and take note of the skills that people compliment you on. Embrace that for whatever venture or project you’re building because those are the skills you’re likely to feel confident sharing and will help you build momentum. Lean into your strengths and what you are naturally attracted to as soon and as much as you can.

Where to Find Creatively Sustained

Website

Instagram

LinkedIn

The post Catherine Ruddell, Creatively Sustained, Fort St. John appeared first on WeBC.

At H.A.V.E. Solutions, Goldie offers executive coaching, leadership development, and project management services. Her approach is rooted in the value of making individuals feel Heard, Appreciated, Valued, and Engaged (H.A.V.E.). This serves as the foundation for creating a culture of successful and sustainable leadership within organizations.

With a passion for continuous learning and growth, Goldie’s entrepreneurial journey led her to seek out resources to enhance her business skills. Through online research, she discovered WeBC and was drawn to our programs being tailored to women business owners.

The opportunity to participate in the WeBC Growth Peer Mentoring Program caught Goldie’s attention, as she saw it as a chance to connect with like-minded individuals, share experiences, and learn from others. Initially hesitant about networking and feeling reluctant to ask for help, Goldie’s perception changed as she realized that networking allowed her to build connections and share knowledge.

Through the program, Goldie expanded her network, gained practical insights that benefited her business, gained access to resources, and found a sense of community and support through WeBC. As a solopreneur in a small community, she often felt isolated, but her involvement with WeBC reminded her that she wasn’t alone.

Looking ahead, Goldie is eager to continue her involvement with WeBC and explore additional programs and opportunities that align with her needs and interests.

Client Q&A

Q: What kind of coaching does H.A.V.E. Solutions offer?

A: I do virtual and in-person one-on-one or group coaching that is customized to the client’s needs. I love working with different groups and organizations to build a culture of successful and sustainable leadership. This can also include individuals who are thinking about going into a leadership role to those who have just become new leaders.

I also do what’s called observational coaching, where I’m actually in the field,  wearing a hard hat and full PPE to shadow clients in real time. This allows me to provide feedback on the spot and give them advice on how to be a better leader.

Q: What made you want to join the Mentorship Program?

A: Networking was something that I was resistant to in the beginning. I feel like the word has a negative connotation around it and I never wanted to feel like I was using somebody for their time to ask questions about my business. 

When the opportunity came up to be a part of the mentor program, it was something I wanted to join because it’s meant for sharing. I was looking for ways to meet like-minded women and share my own experiences and ideas.

The program shifted my whole view of networking and I’m now excited to set up virtual coffee dates. It’s about friendships, sharing, and collaborating. 

I understand now that networking is essential to business, not just from a business development perspective, but from a supportive and collaborative perspective.

Q: Can you share any specific insights you gained from the program?

A: There was a woman I connected with in the program and she referred me to resources that she used when she first started in business. I used the resources and it completely helped me understand the financial pieces I was missing. 

Q: What advice would you give to someone starting their own business?

A: My advice would be never to underestimate yourself. Often, especially as women, we do limit our potential, whether it’s self-perceived limitations or doubts. If we believe in ourselves, embrace our journey, and find some support that might help us, anything is possible. You can do it. Don’t limit yourself.

Where to Find H.A.V.E. Solutions

Website

LinkedIn

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A registered clinical counsellor, Jillian provides online art therapy and counselling sessions for queer youth and adults. The art component in their sessions serves as a tool for healing and exploration, allowing clients to express their feelings, share narratives, and navigate challenges through visual mediums. Jillian is committed to creating a safe space for healing within the queer community.

“It’s so important to me that there’s affirming queer therapy available to the queer community. So having my own business where that can be the focus is really important to me and why I became a private practice and business owner.”

Jillian discovered WeBC through their bank, Vancity, which encouraged them to apply for a loan when starting their business. Feeling welcomed by WeBC’s values and support, Jillian joined the One-to-One Mentoring Program to seek guidance, discuss business ideas, and learn about tools for effective business management.

Their mentor was in the coaching field and was able to provide a fresh perspective, creating a parallel to therapy. Jillian appreciated the external accountability, as it helped them implement strategies effectively and try new tools for time management. 

With a positive experience, Jillian is now considering joining WeBC’s Peer Group Mentorship Program and is keeping an eye on upcoming programs to further enhance their business skills. They are grateful for resources like WeBC that support new business owners and provide tools for success. 

Client Q&A

Q: What exactly is art therapy and how does it help your clients?

A: When I heard about art therapy, something just clicked. I thought how beautiful it would be to facilitate space for people to use art to heal and cope with difficulties they’re facing. 

In my sessions, art is used as a tool for exploration to help clients better understand what’s going on in their world. They have an arrangement of art materials to use in our sessions to better express what’s going on, especially when it’s challenging for them to put words to. 

I always encourage clients to make art for at least 10 minutes because it can lower cortisol, which is a stress hormone, in their body after focusing on the art. What they create allows them to better process what’s coming up and we look at the art together. Beautiful healing can happen through the art and it’s such a privilege to provide a safe space for their healing process.

Q: How did WeBC’s mentorship program support your business growth? 

A: Working with my mentor, it was nice to have someone to bounce ideas off of and offer another perspective, especially because I run my business on my own. There were things I wanted to try and it pushed me to take risks and do things I was scared of trying.

My mentor gave me tools and tips to better manage my time, new ways to approach problems, and showed me how to be more intentional with what I’m spending time on. I loved having someone to keep me accountable, it was so helpful for me. 

Q: If you were to give advice to someone starting their own business, what advice would you give?

A: I would say take every opportunity that you can when you’re starting, especially when it comes to the promotion of your business. It’s so important to get your work out there.

Also, remember to always send a thank you for the opportunities you get. One time I sent a thank you card to someone just for having an informal interview with me and that got me a job. It’s so important to say thank you and show much gratitude for the people who give you opportunities.

Q: What’s next for Jillian Bagan Art Therapy?

A: I’m talking with a lot of different queer and nonprofit organizations and trying to create partnerships to host group art therapy sessions. There are a few in the works which I’m excited about. 

I’ve presented at various conferences in the past year on “Queer Youth, Families, and Trauma,” and I’m hoping to apply for more opportunities to present. I put a lot of work into the presentation and it’s a really important topic to talk about.

In terms of the future, it would be great to be on the other side of the mentorship program and mentor someone who’s starting. I would love to give back once I have more experience.

Where to find Jillian Bagan Art Therapy

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The post Jillian Bagan, Jillian Bagan Art Therapy, Vancouver appeared first on WeBC.

Funmi educated herself on SARS-CoV-2 and COVID-19 and became a COVID advisor. Seeing a lot of misinformation circulating, she launched a podcast called COVID-19, then launched a medical education company, Kojala Medical, to disseminate evidence-based, reliable, credible information to the public in a form that they can understand and take on board. Her current focus is Long COVID.

Through Dr. Funmi’s podcast series, YouTube channel, website, and social media, anyone can glean evidence-based medical information they can rely on about COVID-19.

Dr. Funmi discovered WeBC through a colleague and was excited by the opportunity to enhance her entrepreneurial skills alongside other women business owners. She applied to the Discovery Foundation’s Strategic Mindset Program, in hopes of a group mentorship experience.

Within the monthly group meetings, Dr. Funmi found a support system that connected her to entrepreneurs in different stages of business. 

“Seeing other people that have the same doubts and hardships and struggles, professionally and personally, that you had was endorsing and the group was very supportive as well as being knowledgeable. I’ve made contacts and friends that I can carry on into the future.”

Next, Funmi is looking for grants and financing to fund her business growth. She finds the breadth of low-cost programs from WeBC to be supportive of her long-term growth. 

“I’m a medic; I’ve always worked for government. Things like writing a business plan? I’ve never had to think about things like that, so the webinars are really useful. If I suddenly thought, how do I understand what an investment program is? I know I could visit the website, or I could reach out to somebody who could point me in the right direction.”

This year, while continuing to practice in Vancouver, Dr. Okunola plans to bring her business into profit within 3 years by building an information channel focused on Long COVID. She is looking forward to leveraging the network of women she connected with to support her and will continue educating the public on health challenges.

Client Q&A

Q. Did you always envision becoming an entrepreneur?

I love my job, but I think what most people find nowadays is every five years you need some form of new challenge, and I think also when you’re working in a profession where you’re giving a lot of yourself, you do need something else to keep you fresh.

I’m still a doctor, but the pandemic opened new avenues for me. Ultimately, the driver for me is to make a difference and I plan to explore different avenues to educate the public on a variety of health topics that are usually forgotten.

Q. How has Kojala Medical helped the community?

Last year we shared “COVID-19: The Answers,” where we provided reliable, evidence-based information about COVID-19. I suspect everybody has somebody in their lives who has been touched by Long COVID. It’s a disease that’s very poorly understood by my colleagues, who are the gatekeepers of health information. We aim to change that by bringing awareness and providing information that is easy for people to understand.  The new podcast series “Long COVID: The Answers” and information channel will be launched in March 2024.  The series is accredited by the College of Family Physicians of Canada so healthcare professionals will be able to gain learning credits to contribute to their continuing professional development. We’ve worked hard to achieve this.

Q. What was your experience like taking the Discovery Foundation’s mentorship program with WeBC? 

It was fantastic and we’re continuing the group, meeting once a month. We’re all at various stages and have various experiences so I could really learn from that. We’re also from different walks of life, but we’re all passionate about our projects, so I learned a lot because there were people in the group who were further along in their business than I was. 

There was a set program so that whole process helped me because you can get stuck in the midst of things when you’re an entrepreneur and you forget what you’ve done. Looking back in a positive fashion was really encouraging.

Q. What advice would you give someone wanting to start their own business?

It’s not just about being brave, but very often you see things the majority of people around you don’t get because they haven’t been in your shoes before. Don’t be afraid that you’re not part of the majority. Be prepared to have perseverance, have courage behind your convictions, and stop regularly and look back at what you’ve achieved.

Where to find Kojala Medical

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Electric Parasol offers a personalized and holistic approach for clients to enhance efficiency, productivity, operations and business strategy. Michelle takes pride in having a close-knit relationship with her clients and the ability to understand their objectives and obstacles.  Fostering deep, authentic relationships with clients is one of the key pillars of Electric Parasol.  

During the early stages of her entrepreneurial journey, Michelle faced the challenge of navigating the unknown. Through her research, she discovered WeBC and felt the Discovery Foundation’s Strategic Mindset program was the perfect fit to foster connections and learn from other women-owned businesses.

Michelle’s group encouraged her to focus on her personal brand and have more confidence in herself, which was a pivotal shift in her business. Michelle expressed gratitude for the network and workshops offered by WeBC and is currently enrolled in her second mentorship program, the One-to-One Mentoring program from WeBC. 

Through Electric Parasol, Michelle has discovered an outlet to express her creativity and skills, which wasn’t possible within a traditional work environment. The mentorship and community support received through WeBC have made Michelle’s entrepreneurial journey a success.

“Anyone who’s sitting there on the fence about whether or not they should do it—100% do it! It is so beneficial and I really appreciate liaising with people who are not in the same industry as  I am because they have different perspectives on how they do things. I can research all I want in the same industry, and be part of community groups, but I need a different perspective and a different way to do things. As much as I am trying to focus on believing in myself, I very much could not have done this on my own. It’s really important to have people in your corner who believe in you with authentic support.”

Client Q&A

Q: What made you focus on creative administrative management and virtual executive assistance as pillars for Electric Parasol?

A: I started with a ton of research. I made a questionnaire and reached out to people I knew who had businesses. I figured they would be the market that I would be working with, so I met with them and asked a whole bunch of questions to see what their pain points were. I asked them what they struggle with, what they hate doing, and what kind of support they would want to receive if money wasn’t an issue.

Afterwards, I told them what I was thinking about doing, and it was a resounding yes. I knew then there was a market and I decided to go for it.

Q: What do you enjoy about owning your own business?

A: I entered self-employed because I like the freedom that we’re allotted; we get to make the rules and that’s cool. I like that I can truly be authentic and myself. I think every business should lean into their quirks and what makes them unique.

It’s scary because there are no parameters, but we only live once, right? This is our opportunity to really explore the freedoms of that and just see what’s possible. And if it doesn’t work, we pivot. It’s as simple as that.

Q: What lessons did you learn during the Discovery Foundation’s Mentorship Program, from WeBC?

A: When I started, I was overwhelmed with the amount of noise of everybody saying what you should and shouldn’t do. During the program, I had resounding feedback from everybody who was in the virtual room that they wanted to see more of me represented within my business. 

That’s where I had my moment of clarity. Within 24 hours, my whole business pivoted and I felt rooted again. Things are not easy, but they’re in flow so it’s undeniable. I had to come back to myself and have confidence in what I was doing. Once I re-focused on my values and reason for starting this business again, those energetic blocks just seemed to move.

To have focused energy from the group and to have the lead mentor there as well, who’s asking all these amazing questions and providing guidance and support, was priceless.

Q: What’s next for Electric Parasol?

A: The timing is special. I recently celebrated a year in business so that’s a huge milestone. This year I’m focusing on fine-tuning our internal processes and vision to allow for strategic growth, continuing to work in alignment with neat clients as an extension of their team, and continuing to support other women in business. I want to nurture the growth of Electric Parasol in an organic and stable way that never sacrifices the sturdiness of the foundation it’s built upon.

Where to find Electric Parasol

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She balanced her executive assistant business with her studies, and went back to school for her Diploma of Professional Counselling. Now, she has launched Riley Counselling, which offers therapy for adults in the Comox Valley.

Riley Counselling provides support and guidance for individuals with mental health concerns. Riley creates a safe and non-judgmental space for her clients to explore their emotions, challenges, and personal growth.

During her career change, Riley sought assistance and began exploring grants, resources, and funding for start-ups. She discovered WeBC and was drawn in by the available resources for women entrepreneurs. She joined the Discovery Foundation’s Strategic Mindset Program to connect with other business owners and get feedback on her new venture.

Throughout the program, Riley learned the significance of dedicating attention to a single business and the value of refining her focus on a particular niche. Impressed by her positive experiences, she also enrolled in WeBC’s One-to-One Mentorship Program. This decision aimed to further her learning experience, seeking personalized, one-on-one guidance from a mentor who shared a similar background and business perspective.

This year, Riley is looking forward to shifting her focus to Riley Counselling and making a positive impact on the community she serves, while keeping the connections she made in the Discovery Foundation program.

Mentee Q&A

Q: What was your biggest takeaway from the Discovery Foundation’s Strategic Mindset Program?

A: A great lesson that I learned was to focus. That ended up being a theme across our entire group. The women in my group picked up my dilemma of having two businesses and set me straight. Their advice was to choose a business and a niche, so I decided to focus on Riley Counselling. I feel so much calmer now because it was tearing me apart. That was a huge lesson for me.

Afterwards I was able to connect with a friend of one of the women in my group who actually happens to live around my corner. So it was crazy that we connected through the remote program. 

Q: What has the One-to-One Mentorship Program been like for you?

A: It’s been immensely helpful. The program matches you with someone who has a skillset you’d like to develop, and it was nice to be able to focus on areas where I’m weak. For me, I feel good on my marketing side, but I don’t feel confident really understanding the numbers or the reports that I need to know. So that’s where she’s been tremendously helpful. There have been so many great tools that my Mentor has shown me that I can continue to use once the mentorship program is over.

I also love that my Mentor and I both have a background in psychology, so we look at things from a psychological mindset. It’s been great having someone to talk to about why this is the best way to do it, and why our brains think the way they do. It’s been a great commonality between us.

Q: What advice do you have for other business owners?

A: I think if I could pass on a message, it would be to take advantage of every resource you can—every webinar, and every program—and apply for them, it’s absolutely worth it. 

Q: What’s next for Riley Counselling?

A: A goal for this year is to transition to in-person full-time in an office. I think in five years I could see myself having a group practice, and employing other counsellors to work in areas that I don’t work in, like couples counselling. And from there, maybe having my own location in 10 years, which would be fun.

Where to find Riley Counselling

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LinkedIn

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