{"id":71642,"date":"2023-11-27T23:31:15","date_gmt":"2023-11-27T23:31:15","guid":{"rendered":"https:\/\/we-bc.ca\/?post_type=product&#038;p=71642"},"modified":"2026-03-30T21:44:27","modified_gmt":"2026-03-31T04:44:27","slug":"smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business","status":"publish","type":"product","link":"https:\/\/news.we-bc.ca\/en\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/","title":{"rendered":"SMART Program | Strategic Marketing: Build a Marketing Plan for Your Small Business"},"content":{"rendered":"<p><strong>Learn strategic marketing skills for small businesses!<\/strong><\/p>\n<p>WeBC is delighted to present this self-paced course to teach you how to create a cohesive strategy that helps you make better marketing decisions that maximize your time and budget.<\/p>\n<p>&nbsp;<\/p>\n<h3>Part of the WeBC SMART Programs<\/h3>\n<p>\u201cStrategic Marketing\u201d is one of our most popular training series, and now it\u2019s available On-Demand! Part of our <a href=\"https:\/\/we-bc.ca\/smart-on-demand-learning-for-women-business-owners\/\" target=\"_blank\" rel=\"noopener\">SMART Program<\/a>\u00a0series, these courses are designed to help you understand key concepts, work through interactive case studies and complete activities that apply the learning to your own business.<\/p>\n<p>&nbsp;<\/p>\n<h3>About the Strategic Marketing Course<\/h3>\n<p>Should I advertise here, or there? Why aren\u2019t my followers turning into customers? Do I really need to be on TikTok? These are common questions WeBC Business Advisors hear all the time.<\/p>\n<p>When a business owner is asked about their marketing strategy, many think about their website, social media or advertising.\u00a0 All those things are a part of marketing, but they are not strategy. They are tactics. Tactics are only as effective as the strategy behind them\u2014 the WHY of marketing.<\/p>\n<p>WeBC\u2019s \u201cStrategic Marketing: Build a Marketing Plan for Your Small Business\u201d is a self-paced module to help you organize your ideas into a marketing playbook for your business.<\/p>\n<p>This interactive on-demand learning works through the six keys and seven steps of effective marketing so you can create a cohesive strategy that helps you make better marketing decisions that maximize your time and budget.<\/p>\n<p>This self-paced module is offered in three parts:<\/p>\n<ul>\n<li>Chapter 1 | <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/#ch1\">Strategic Marketing: Work Smarter, Not Harder<\/a><\/li>\n<li>Chapter 2 | <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/#ch2\">Research: Understand Your Most Valuable Customers<\/a><\/li>\n<li>Chapter 3 | <a href=\"https:\/\/we-bc.ca\/product\/smart-program-maximum-marketing-minimum-effort-build-a-strategy-specific-to-your-business\/#ch3\">Strategy: Deliver the Right Message in the Right Place<\/a><\/li>\n<\/ul>\n<p>All chapters are available on-demand, and include the downloadable <a href=\"https:\/\/we-bc.ca\/product\/focused-marketing-workbook\/\">Focused Marketing workbook<\/a> ($15 value) to work through each step.<\/p>\n<p>By the end of this module, you will have the skills and resources to create a strategic marketing plan for your business. Plus, you can connect with a Business Advisor for complimentary support to expand your Marketing strategy.<\/p>\n<p>&nbsp;<\/p>\n<h3>What\u2019s Included<\/h3>\n<ul>\n<li>Access to the Strategic Marketing Module on our On-Demand Learning Platform<\/li>\n<li>Guidance from a <a href=\"https:\/\/we-bc.ca\/what-we-offer\/advisory-services\/\" target=\"_blank\" rel=\"noopener\">Business Advisor<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Chapters Included in the Strategic Marketing Course<\/h3>\n<p><a name=\"ch1\"><\/a><\/p>\n<h4>Chapter 1 | Strategic Marketing: Work Smarter, Not Harder<\/h4>\n<p>When you have limited resources, you want your time and money to make the biggest marketing impact.\u00a0 In this chapter, we will introduce you to the six keys of \u201ccommon-sense\u201d marketing. You\u2019ll discover how to apply tried and true maxims to your work, so you can spend less time on marketing tasks and focus on what really works for your business.<\/p>\n<p>This Chapter will help you to:<\/p>\n<ul>\n<li>Take stock of the time and money you\u2019ve spent on marketing in the past, and what you can reasonably invest in the future<\/li>\n<li>Understand the 6 keys that help you zero in on a more strategic approach to marketing<\/li>\n<\/ul>\n<p><a name=\"ch2\"><\/a><\/p>\n<h4>Chapter 2 | Research: Understand Your Most Valuable Customers<\/h4>\n<p>When you know who your customers are, where they are, and what they care about, your marketing decisions get significantly easier. Understanding your target market allows you to focus on the most valuable segments that convert to sales, so you\u2019re not just casting a wide net to see who will buy from you. In this chapter, we cover the first four steps of strategic marketing to help you identify and understand your best potential customers.<\/p>\n<p>This chapter includes interactive activities to encourage you to get curious about your clients and do some research:<\/p>\n<ul>\n<li>Step 1: Personal Foundations \u2013 Remember your \u2018why\u2019<\/li>\n<li>Step 2: Segment Your Customers \u2013 How to sort your clients into manageable groups<\/li>\n<li>Step 3: Target Your Customers \u2013 Determine which segments have the most potential to buy<\/li>\n<li>Step 4: Understand How &amp; Why They Buy \u2013 Be clear about their motivations and behaviours<\/li>\n<\/ul>\n<p><a name=\"ch3\"><\/a><\/p>\n<h4>Chapter 3 | Strategy: Deliver the Right Message in the Right Place<\/h4>\n<p>Now that you understand who you\u2019re talking to, this chapter helps you to deliver a clear, consistent and appealing message. Your message is more than what you say, it includes the types of products or services you offer and how you deliver them, your pricing, what customers can expect from you, and more!<\/p>\n<p>In this chapter, you\u2019ll use the accompanying workbook to complete the last three steps of strategic marketing:<\/p>\n<ul>\n<li>Step 5: Create the Message \u2013 Explore all the ways you send a message<\/li>\n<li>Step 6: Choose the Marketing Tools \u2013 Find the best places to connect with your customers consistently<\/li>\n<li>Step 7: Map Your Marketing \u2013 Put all this knowledge into a cohesive plan<\/li>\n<\/ul>\n<h2>Who is this for?<\/h2>\n<p>This introductory-level series is open to anyone who would like to learn how to target their marketing efforts, drive tangible results, successfully connect with their optimum customer and feel more confident about building their marketing strategy.<\/p>\n<p><strong>Thanks to the Government of Canada\u2019s Women Entrepreneurship Strategy, this course is currently free!<\/strong><\/p>\n<p>Available in English and French! <a href=\"https:\/\/go.we-bc.ca\/SMART-Marketing-FR\" target=\"_blank\" rel=\"noopener\">Cliquez ici pour acheter ce cours en fran\u00e7ais &gt;&gt;&gt;<\/a><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><strong>This program is funded by the Government of Canada\u2019s <a href=\"https:\/\/ised-isde.canada.ca\/site\/women-entrepreneurship-strategy\/en\/wes-inclusive-women-venture-capital-initiative\">Women Entrepreneurship Strategy<\/a>.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-62904 alignleft\" src=\"https:\/\/we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black.png\" alt=\"Innovation, Science and Economic Development Canada\" width=\"392\" height=\"21\" \/ loading=\"lazy\" srcset=\"https:\/\/news.we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black.png 1821w, https:\/\/news.we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black-360x19.png 360w, https:\/\/news.we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black-600x32.png 600w, https:\/\/news.we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black-768x41.png 768w, https:\/\/news.we-bc.ca\/wp-content\/uploads\/2023\/05\/ISED-ISDE-45e.png-black-1536x82.png 1536w\" sizes=\"auto, (max-width: 392px) 100vw, 392px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Available in English and French! <a href=\"https:\/\/go.we-bc.ca\/SMART-Marketing-FR\">Cliquez ici pour acheter ce cours en fran\u00e7ais<\/a><\/p>\n","protected":false},"featured_media":74145,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1514,1904,820,1494],"product_tag":[864,1496,1495],"class_list":{"0":"post-71642","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-products","7":"product_cat-english","8":"product_cat-skills-development","9":"product_cat-self-paced-learning-smart-programs","10":"product_tag-marketing","11":"product_tag-on-demand","12":"product_tag-smart","14":"first","15":"instock","16":"sale","17":"virtual","18":"purchasable","19":"product-type-simple"},"bundled_by":[],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[FREE] Strategic Marketing Course for Small Businesses - WeBC<\/title>\n<meta name=\"description\" content=\"Learn how to build a strategic marketing plan. 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