Everyone could use a little more joy, and what better way to spread it than by celebrating the incredible women entrepreneurs in our communities?

That’s why we’re bringing back one of our favourite traditions: a holiday campaign that highlights women-led businesses and the beautiful, meaningful gifts and experiences they offer.

Each year, this campaign becomes a community favourite, and we love seeing the creativity, passion, and purpose behind the products and services you send us.

Applications Are Now Closed

Thanks to everyone who applied to be featured in our holiday campaign! Submissions are now closed. Our team is reviewing all the submissions and will select businesses from across BC to feature on our blog and social media, making it easier for holiday shoppers to discover and support local.

We’ll respond to all applicants by November 17 so you can be prepared to share and show support for all the amazing businesses we’ll feature.

You Can Still Be Featured!

Between November 17–December 15, post a photo of your product, service, or festive setup, tag @WeBC, and use #WeSellJoy2025 in your post to tell us how your business spreads joy locally. Who knows, your story could be featured on our channels.

Make sure you’re subscribed to our eBlasts and following us on social to follow along and discover other amazing women-owned businesses to support!

Amplify your favourite local businesses

Like, comment, and share our posts featuring your favourite businesses, and you’ll be entered to win a basket of amazing prizes from some of the women entrepreneurs we feature, announced at the end of the campaign on December 15.

Instagram Giveaway Terms and Conditions

• Contest period: November 17 to December 15, 2025
• One winner will be chosen at random and notified via DM on December 16.
• The winner must provide an email address and mailing address to WeBC via DM to redeem the prize pack.
• All entry requirements must be completed to be eligible to win.
• The prize(s) cannot be exchanged or redeemed for cash.
• Open to British Columbia residents only.
• The winner must be at least 19 years old.
• Vouchers are not redeemable for cash
• If selected, you have one week to claim your prize. After this period, the prize may be offered to another recipient.
• Per Instagram rules, this promotion is in no way sponsored, administered or associated with Instagram Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.